3/31/2026
Irenic Said to Build Stake in Snap
Bloomberg (03/31/26) Baker, Liana
Irenic Capital Management has built a position in social media company Snap Inc. (NYSE: SNAP) and is pushing for changes to improve financial and operating performance, according to people familiar with the matter. The investor sent a letter to Snap Chief Executive Officer and co-founder Evan Spiegel, outlining its views it hopes could boost the company’s shares to more than $26 each, the people said, asking not to be identified because the matter is private. Irenic’s economic interest in Snap’s Class A shares is around 2.5%, the people added. Snap’s shares were trading at $4.13 per share at 10:01 a.m. in New York Tuesday, giving it a market value of almost $7 billion. The stock is down 50% this year. “We bought Snap because we think the social network you built is an extraordinarily valuable asset – whose strategic value is only increasing,” Irenic said in the letter, which was reviewed by Bloomberg News. Irenic recommends spinning off or shutting its smart glasses business Specs, which it argued, with $3.5 billion already sunk into it, should “be funded on its own” by now. Snap announced in January that it would create a standalone subsidiary dedicated to Specs. Michael Lynton, chairperson of Snap’s board responded in a statement that “Snap welcomes input from all shareholders and regularly engages with investors on strategy, capital allocation, and governance.” He added that the board and management “are focused on building a more efficient, profitable business while investing with discipline in our long-term roadmap.” He said the company has “taken steps to improve performance, strengthen free cash flow, and offset dilution, and will continue to evaluate actions that drive long-term value for all stockholders.” The hedge fund also proposes that Snap should rationalize its cost structure by cutting its workforce and changing its compensation structure for employees. “Like many of your peers you over-hired,” Irenic said. “Unlike your peers, you haven’t course corrected.” It also suggests doing a stock buyback since shares are so discounted. The company should focus on adopting artificial intelligence to improve ad monetization, pointing to dramatic improvements at Meta Platforms Inc. and AppLovin Corp. at boosting ad revenue. In November, Snap announced a stock buyback program of up to $500 million of its Class A shares. It also unveiled a $400 million partnership with Perplexity AI Inc. to incorporate its AI-powered search engine into Snapchat. As of the end of September, Snapchat had 943 million global monthly active users and daily active users were 477 million. Irenic was founded in 2021 by Adam Katz, who came from Elliott Investment Management, and Andy Dodge from Indaba Capital Management. It has been building out its private equity practice and hired E-Fei Wang from Apollo Global Management Inc., Bloomberg reported this month. The fund has experience running campaigns at controlled companies before and in recent years, pushed for changes at News Corp. (NASDAQ: NWSA), which is backed by the Murdoch family. For Snap, Katz, Dodge and Wang further ask for corporate governance changes and said Class A shareholders should be granted one vote per share. They noted that would only give the public a 36% voting share in the company, which they said was more in line with Meta and Alphabet Inc. Spiegel and his co-founder, Bobby Murphy, control Snap through a special voting class of shares. The company’s shares fell last week as European Union opened an investigation into its social network on how it verifies users’ age and tackles grooming and criminal activities targeting underage users. In February, its shares fell by the most in six months after the company reported a decline in daily users, partly driven by Australia’s ban on social media for children. Snap is also swept up in the national social media litigation in the US. While Snap settled just ahead of the first trial, the verdict against Meta and Google that came down last week is just the beginning in a longer line of similar cases against the three technology companies as well as TikTok. Founded in 2011 and having gone public in 2017, Snap has tried to find its footing as a public company over the years after it started as a disappearing messages company aimed at young people. It is now offering subscription products, planting its flag as a player in tech wearables and preparing to release its first consumer pair of augmented reality glasses later this year. “Snap should not continue doing what it has been doing,” Irenic said it its letter. “It’s not working.” “We have no doubt that your Second Act, saving Snap, the company, can be even more impressive than building Snap,” the investors said at the end of the letter.
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