3/15/2026
Harwood Capital Pushes for Break-up of M&C Saatchi
The Times (London) (03/15/26) Powell, Emma
Harwood Capital is urging the board of M&C Saatchi (LON: SAA) to break up the advertising group, which could see it disappear from the public market entirely. Harwood Capital, which owns 6% of the group, is understood to believe that a piecemeal sale of M&C Saatchi’s disparate businesses, which range from traditional advertising to government advisory, could be a better way of unlocking value that is not currently being recognized. Harwood is thought to be following a similar playbook to its engagement at Centaur Media (LON: CAU), the former owner of The Lawyer, which has only one small business remaining after a disposal process in which it returned £64 million to shareholders. This is a tumultuous period for M&C Saatchi, which announced last week that Zaid Al-Qassab, who has been chief executive for less than two years, would stand down at the end of the month. The board is understood to have been looking for a few months at how to revive its valuation in the face of discontent from large shareholders, including Harwood. Vin Murria, a large shareholder who four years ago led a £254 million hostile takeover approach, has been appointed as a non-executive director alongside Nicholas Shott, a veteran investment banker. Shott, who helped take the Daily Mail and General Trust private in 2022, is understood to have been introduced to the board by Harwood. Dame Heather Rabbatts, the company’s non-executive chairwoman, has assumed interim leadership while the board searches for a new chief executive. M&C Saatchi is now valued at only £150 million, having lost 30% of its value over the past 12 months, as it battles falling revenue and broader fears that artificial intelligence could hit demand for some services across the marketing sector. In November it confirmed that it had received a £50 million takeover offer for its media planning and buying business from Brave Bison (LON: BBSN), a media and marketing company backed by Lord Ashcroft and (News Corp NASDAQ: NWS), the ultimate owner of The Times. M&C Saatchi was founded in 1995 by Maurice and Charles Saatchi after the brothers were ousted from Saatchi & Saatchi, the agency they had established and turned into one of the most famous names in global advertising. Harwood began building a stake in M&C Saatchi at the end of 2020, but surpassed the 5% threshold that forced it to declare its interest last December. Its stake of just under 6% makes it the fifth-largest investor in the company. Harwood is led by Christopher Mills, who played a key role in the sale of Hipgnosis, the music rights investment company, to Blackstone (NYSE: BX) in 2024. The M&C Saatchi position is held through Rockwood Strategic, one of Harwood Capital’s three investment trusts, which is run by Richard Staveley. He has previously led campaigns at STV (STVG.L), the Scottish commercial broadcaster, and Funding Circle (LON: FCH), the peer-to-peer lender.
Read the article