2/26/2026
Smucker Jumps After Pact With Elliott on Directors
Bloomberg (02/26/26) Peterson, Kristina; Carnevali, David
JM Smucker Co. (NYSE: SJM) said two new directors will be joining its board as part of an agreement reached with Elliott Investment Management. Woo-Sung Chung and David Singer will join the board in April. The deal also includes sharing information with the investor with the goal of boosting shareholder value. The company’s shares jumped as much as 12% at the open of New York trading, the most intraday since 2020. The stock had slipped about 5% in the last 12 months, trimming its market value to roughly $11 billion. Elliott’s involvement in Smucker came as a surprise Thursday morning. The investor said it was one of Smucker’s largest investors, but didn’t disclose the size of its stake in the maker of peanut butter, jams and coffee. Smucker Chief Executive Mark Smucker said in prepared remarks Thursday as part of releasing earnings that the appointment of two new board members followed “constructive engagement” with Elliott and that he was confident the company has “the right strategy and leaders in place to create value for our shareholders.” The company's engagement with Elliott was “recent,” Smucker said on a call with analysts. Both organizations are focused on operating improvements, “disciplined capital allocation” and bolstering the food company's governance, Smucker said. Smucker has “a strong portfolio of market-leading brands in categories that benefit from durable consumer demand,” Marc Steinberg, a partner at Elliott, said on Thursday. The additions to the board and the company’s strategic steps will help ensure it “reaches its full potential,” he said. Chung is the chief financial officer of NRG Energy, Inc. (NYSE: NRG), which owns and operates power-generating facilities. Singer is the former CEO of Snyder’s-Lance, Inc., which makes snack foods. Elliott, founded by billionaire Paul Singer, is one of Wall Street’s most prominent activist funds. Now headquartered in Florida, it managed about $80 billion in assets at the end of 2025, according to its website. The firm has launched an array of campaigns against consumer companies, this month taking on Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) over what Elliott called overspending on events, including a Katy Perry concert. In December, Bloomberg News reported that Elliott had built a stake of more than $1 billion in Lululemon Athletica Inc. (NASDAQ: LULU). as the struggling retailer faces a strategic overhaul. Also in December, PepsiCo Inc. (NASDAQ: PEP) reached an agreement with Elliott to reduce its U.S. product lineup by 20% and lower prices, while the company also pares its workforce. Earlier this month, Smucker announced some leadership changes, including the departure of its Chief Operating Officer, John Brase. The company also said last week that it wasn't pursuing acquisitions as part of its strategy during a presentation at the Consumer Analyst Group of New York conference in Orlando, Florida. Smucker, which makes the Folgers and Cafe Bustelo brands, has been weighed down by the cost of coffee and its November 2023 acquisition of Hostess. “The path to stabilization is taking longer than we expected but our focus remains on positioning the Hostess brand for eventual growth,” Smucker said last week at the conference. Smucker has seen more success with its Uncrustables line of frozen sandwiches, which it is launching in a new refrigerator-stable format. To cut costs, the company said last week it was reducing promotions on its sweet baked snacks from January through the end of its fiscal year, which runs through April. Smucker said the company is also trimming the number of individual products it has by 25%. On Thursday, the company also reported third-quarter adjusted earnings per share and revenue that topped analysts' expectations, boosted by higher coffee prices.
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